As word-of-mouth reviews shift from private offline conversations to a very public online context, lawyers are in the same situation today as hotels were in a decade ago—facing the prospect of widespread online user reviews, with the concern that they could potentially crater their business.
According to a recent study, two-thirds of consumers are more likely to hire a lawyer with online reviews. For consumers aged 18 to 35, 81% are more likely to rely on lawyers with online reviews. Taken further, other research shows that 88% of people trust online reviews as much as they trust recommendations from personal contacts.
With that, there are three primary tactics that attorneys and law firms can use to get ahead of this trend and effectively manage their online reputations.